Monday, the 11th of January
Lesson 1
Елена Козак приглашает вас на запланированную конференцию: Zoom.
Тема: Zoom meeting invitation - Zoom Meeting Елена Козак
Время: 11 янв. 2021 08:45 AM Хельсинки
Подключиться к конференции Zoom
https://us04web.zoom.us/j/75320931424?pwd=elFyRStBK3B6aUF6bTdWREtCWUVOdz09
Идентификатор конференции: 753 2093 1424
Код доступа: YFF5CZ
Lesson 2
Date: 11.01.2021
Theme: Pitching an idea.
1. Warm-up
Do you sometimes
pitch ideas to your relatives, friends, classmates or teachers?
2. Describing an idea
Choose one or
more suitable adjectives to describe each of the ideas below.
crazy
risky
creative
sensible
radical
stupid
1. "Let’s
design and sell special gloves for eating ice-cream."
2. "Let’s
build a search engine to compete with Google."
3. "We
should delegate certain tasks to the secretary in order to focus on the
important issues."
4. "Let’s completely
stop advertising and try to reach new clients through our company blog."
5. "Why
don’t we borrow $100,000 from the bank and invest in the stock market."
6. "Instead
of throwing away all this extra fabric, why don’t we use it to make handbags
for women?"
3. Listening
Howard and Pablo
work in the marketing department of a manufacturer of powerful household blenders.
Howard has an interesting idea for a marketing campaign. Listen to the dialogue
and answer the questions below.
1. What problem
is the company currently experiencing?
2. What is the
company’s current marketing strategy?
3. What is
Howard’s idea?
4. Does Pablo
accept or reject his idea?
4. Useful expressions
Complete the
dialogue with the expressions below.
Do you really think it will work?
Let’s try it!
I think it’s worth a try.
How about …-ing
What do you mean…
Howard: Thank you for meeting me at such short notice. As you all know, the
director is putting pressure on us to improve sales. And to make things worse,
we have a very limited marketing budget. In fact, we don’t have any money to
spend on new marketing activities.
Pablo: Yes, I know. It’s awful.
Howard: But despite these pressures and frustrations, I see an opportunity here
to get really creative.
Pablo: What’s your idea?
Howard: Well, so far we’ve been publishing standard blog posts about food
recipes that involve blending ingredients and stuff like that.
Pablo: I like those posts.
Howard: Yes, they’re interesting and practical, but are they really, really
cool? I mean, think about it. As a reader, would you want to share our content
with at least ten of your friends?
Pablo: So you’re talking about creating content that will basically go viral?
Now that is extremely challenging.
Howard: Right. Well, my idea is this. Instead of writing about how consumers
can use our blenders to blend food, __________ showing them how our blenders
can be used to blend other stuff?
Pablo: __________ , other stuff?
Howard: I mean stuff like pens, clothes and even iPhones. We could make a
series of videos showing how powerful our blenders are and publish them on
YouTube.
Pablo: An iPhone .... will it blend?
Howard: Ah .. ‘Will it blend?’ That’s a great title for the video series. Let’s
see if it will blend. I’m going to put this iPhone in our most powerful blender
right here ... ready?
Pablo: Go ahead ... Good job! I hope that was your old iPhone.
Howard: Haha...oh yes, that was the first iPhone I ever owned.
Pablo: Well, I see you’re really thinking outside the box, here. That’s
definitely a radical idea. __________
Howard: __________ . Anyway, it’s not risky at all. To make those videos, we
won’t need any extra investment. We can simply make them in our laboratory
using a phone camera.
Pablo: OK, __________ . It’s a pretty
crazy idea, but I like it.
Lesson 3
Date: 11.01.2021
Theme: Pitching an idea. (part 2)
Put the expressions into the correct categories.
1. Suggesting an
idea: ______________________________________
2. Expressing
doubt: ________________________________________
3. Showing you
believe in your idea: ___________________________
4. Asking for
more details: ___________________________________
5. Taking a
decision: ________________________________________
Add the expressions below to the above categories.
Here’s an idea:
Let’s go for it.
Let’s give it a go.
Why don’t we….?
I’m not convinced, to be honest.
Tell me more about it.
5. Role play
Think about the
company you work in. Do you have any great ideas about a process that can be improved,
or a way to cut costs? See if you can make a short list of a few of these
ideas. Choose one idea and then practise a role play with your partner where
you explain and defend your idea. Try to use the language in this lesson.
6. Talking point
Why do you think
some ideas become very popular and others don’t?